Chow Increases Margin as More Voters Make Decisions

May 8, 2023
By:
David Valentin
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May 8, 2023 (Toronto, ON) – A new Liaison Strategies poll for the National Ethnic Press and Media Council of Canada (NEPMCC) finds Olivia Chow increasing her lead while Mark Saunders and Josh Matlow battle it out for second place.

The poll finds 32% of Toronto voters are undecided - a new low and a drop of 13 points from a month ago.

Conducted from May 5-6, 2023, with interactive voice response, the poll of 1,257 Toronto voters has a margin of error of +/- 2.76%, 19 times out of 20.

“Olivia Chow is up one point in this week's survey among decided voters” said David Valentin, Principal of Liaison Strategies. "But she has grown her lead from 6 points to 11 points this week because her opposition is fragmented. Among decided voters Chow leads with 27% followed by Saunders and Matlow tied for second at 16% each."

The Liaison Survey found among all voters including those undecided (change from last week):

32% Undecided (-7)
18% Chow (+2)
11% Matlow (-1)
11% Saunders (no change)
8% Bradford (+2)
7% Hunter (+1)
6% Bailao (+2)
5% Someone Else (+2)
1% Furey (-1)
0% Perruzza (no change)

Among Decided Voters Only (change from last week):

27% Chow (+1)
16% Matlow (-3)
16% Saunders (-4)
12% Bradford (+2)
10% Hunter (no change)
9% Bailao (+2)
7% Someone Else (+2)
2% Furey (no change)
0% Perruzza (-1)

“There is still a lot of campaigning still to go and debates have not yet begun but so far the trend line has been positive for Chow's campaign. With turnout a question mark and so many candidates in the race it's very possible Toronto's next mayor will be elected with a relatively small number of votes," concluded Valentin.

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About Liaison Strategies
Liaison Strategies is a national public opinion research firm. With 12 years of experience in Canadian polling, David Valentin, principal, has fielded hundreds of projects at the municipal, provincial and federal levels and appeared across Canadian media to discuss insights.

Liaison is a member of the Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics, and insights profession both domestically and globally.
About the NEPMCC
The National Ethnic Press and Media Council of Canada (NEPMCC) is a non-profit organization whose mission is to promote and integrate economic, social and cultural interests of Ethnic communities into the mainstream of Canadian society.

NEPMCC represents Canada’s Ethnic Press to the provincial and federal governments and is the major industry association for Canada’s non-official language newspapers, TV, radio and online outlets.

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