Chow Honeymoons as Council Considers New Revenue Proposals

August 24, 2023
By:
David Valentin
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August 24, 2023 (Toronto, ON) – A new Liaison Strategies poll for the National Ethnic Press and Media Council of Canada (NEPMCC) shows Olivia Chow enjoying a honeymoon with voters at 73%.

Conducted from August 18-20, 2023, using interactive voice response technology, the poll surveyed 816 Toronto residents. The margin of error for the poll stands at +/- 3.43%, 19 times out of 20.

"Chow is posting strong numbers post-election," said David Valentin, principal at Liaison Strategies. "Which makes it clear that Torontonians are happy to give her a chance - even the ones that didn't vote for her. With a 73% approval rating - and only 9% not sure, Chow is a known commodity. It's a reflection of the high name recognition that helped her win."

"At the same time, 57% of Torontonians approve of the job that City Council is doing right now. It's majority support, but we are seeing higher numbers for Chow."

This month we took a look at potential revenue tools that City Council might consider to help fill the budget deficit. Some proposals are more popular than others, with 73% of Torontonians supporting an increase to the Vacant Home tax.

"On the issue of a Toronto Sales Tax however, 52% oppose the move, while 43% support it. Toronto does not have the power to implement this on its own and it's clear that a Toronto Sales Tax would be divisive."

"Other proposals fare better with Torontonians to differing extents. Raising the municipal land transfer tax on homes over $3 million has 67% support, while allowing the Toronto Parking Authority to increase rates for on-street parking has 54% support."

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About Liaison Strategies
Liaison Strategies is a national public opinion research firm. With 12 years of experience in Canadian polling, David Valentin, principal, has fielded hundreds of projects at the municipal, provincial and federal levels and appeared across Canadian media to discuss insights.

Liaison is a member of the Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics, and insights profession both domestically and globally.
About the NEPMCC
The National Ethnic Press and Media Council of Canada (NEPMCC) is a non-profit organization whose mission is to promote and integrate economic, social and cultural interests of Ethnic communities into the mainstream of Canadian society.

NEPMCC represents Canada’s Ethnic Press to the provincial and federal governments and is the major industry association for Canada’s non-official language newspapers, TV, radio and online outlets.

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