June 30, 2026 (Toronto, ON) - A new Canada Day survey from Liaison Strategies finds Canadians remain proud of their country, but that pride is mixed with anxiety about the country's direction.

Thinking about Canada Day this year, 51% of Canadians say they are very proud to be Canadian, while 29% say they are somewhat proud. Nine per cent say they are not very proud, 6% say they are not proud at all, and 5% are unsure.

The survey also finds that 30% of Canadians describe themselves as proud and optimistic, while 44% say they are proud but worried. Another 15% say they are not proud and worried, 5% say they are not proud but optimistic, and 6% are unsure.

Liaison surveyed a random sample of 1,526 Canadians from June 14 to June 27, 2026, using Interactive Voice Recording technology. Participants were reached through random digit dialling across landline and cellular phone networks. The data was weighted to match targets based on the 2021 Census. The margin of error for the total sample is ±2.5 percentage points, 19 times out of 20.

Liaison Strategies is one of the most accurate polling firms in Canada. It ranked #1 in accuracy in the 2025 Ontario election and #2 nationally in the 2025 federal election. Liaison is a member of the Canadian Research Insights Council.

David Valentin, Principal at Liaison Strategies, said:

"The topline is that Canada Day still means something. Eighty per cent of Canadians say they are proud to be Canadian, including 51% who say they are very proud. That is a strong number."

"But the second number matters just as much: 44% say they are proud but worried. In other words, Canadian pride is still very real, but it is not uncomplicated. A lot of people are looking at the country with affection and concern at the same time."

"There is also a generational split. Among Canadians aged 18 to 34, 25% say they are very proud to be Canadian. Among those 65 and older, that number is 64%. Younger Canadians are not necessarily rejecting Canada, but their pride is less emphatic and more conditional."

"The political split is also clear. Among Liberal voters, 72% say they are very proud to be Canadian. Among Conservative voters, that falls to 44%. Among NDP voters, it is 38%. So pride in Canada is broad, but the intensity of that pride is not evenly distributed."

"When we ask what Canada Day should mainly be about, 35% say celebrating the country, while 22% say bringing people together, 15% say reflecting on Canada's history, and 11% say reconciliation with Indigenous Peoples. That tells us Canada Day is not just one thing to Canadians. It is celebration, but it is also reflection."

"As for what people plan to do, 29% say they are most likely to spend time with family or friends, 23% say nothing special, and 18% say they are most likely to attend a public event, parade, or fireworks. Another 10% say they will fly a flag or wear red and white, 10% say they will reflect or learn quietly, 5% say they will avoid Canada Day activities, and 5% are unsure."

"The things Canadians are proudest of are natural beauty and the environment at 22%, health care and the social safety net at 18%, and freedom, democracy, and the Charter at 18%. The things that most reduce pride are cost of living and housing at 31%, followed by health care problems and political division at 15% each."

"One of the most striking findings is about the United States. Over the past year, 50% say tensions with the U.S. have made them feel more proud to be Canadian, while only 9% say those tensions have made them feel less proud. External pressure appears to be reinforcing Canadian identity more than weakening it."

"Looking ahead 25 years, only 25% say Canada will be stronger and more united. Forty per cent say Canada will stay together but become more divided, 11% say it may break apart, and another 11% say it will become more dependent on the United States. So Canadians are proud, but they are not naive about the challenges in front of the country."

"The story of this Canada Day is not a lack of patriotism. It is worried patriotism. Canadians are proud of the country, but they are asking whether the country can meet the moment."

-30-

Detailed Poll Report:

Detailed Tables:

About Liaison Strategies
Liaison Strategies is a national public opinion research firm. With 13 years of experience in Canadian polling, David Valentin, principal, has fielded hundreds of projects at the municipal, provincial and federal levels and appeared across Canadian media to discuss insights. Liaison is a member of the Canadian Research Insights Council (CRIC), Canada's voice of the research, analytics, and insights profession both domestically and globally.