(Toronto, ON) – A new Liaison Strategies poll for the National Ethnic Press and Media Council of Canada (NEPMCC) finds Carolyn Parrish extending her lead in the race to become the next mayor of Mississauga.

Conducted from April 29-30, 2024, using interactive voice response technology, the poll surveyed 907 Mississauga residents. The margin of error for the poll is +/- 3.25%, 19 times out of 20. Liaison is a member of the Canadian Research Insights Council (CRIC).

Her support is strongest among seniors

"Just on candidate filings and withdrawals alone a lot has taken place in the Mississauga by election," said David Valentin, Principal at Liaison Strategies.

"Brian Crombie, ex-husband of former mayor and current Ontario Party Leader Bonnie Crombie, has filed. Peter McCallion, son of the longest-serving mayor of Mississauga, Hazel McCallion, has dropped out and endorsed the front runner, Carolyn Parrish."

"In the midst of all these comings and goings, Brian Crombie has debuted with 7% support among all voters, and Councillor Stephen Dasko has gained 3% and is now at 11%."

"However, the real story is former councillor (and former MP) Carolyn Parrish has grown her support by 8 points and now enjoys a 17 point lead."

"Her support is strongest among seniors, who are among the most reliable voters in elections. The potential is there for her to out-perform the polling depending on voter turnout. Among all voters she has 28% of the vote which translates to 37% among decided voters only."

"The race for second place sees Councillors Dipika Damerla at 20% and Alvin Tedjo at 17%. Neither has lost support among all voters but both have lost share among decided voters because the decided voter pool is now larger as a result of the undecided voter pool shrinking."

"Damerla does best among seniors while Tedjo does best with the 18-34 cohort."

"The race in Mississauga has had plenty of developments and name recognition is almost certainly playing a large factor. We are now almost one month away from Election Day so time is running out for candidates to make an impact," concluded Valentin.

Among All Voters
‍28% - Carolyn Parrish (+10)
15% - Dipika Damerla (No Change)
13% - Alvin Tedjo (No Change)
8% - Stephen Dasko (+3)
5% - Brian Crombie (New Candidate)
4% - George Tavares (No Change)
2% - David Shaw (No Change)
25% Undecided (-12)

Decided Voters Only
‍37% - Carolyn Parrish (+8)
20% - Dipika Damerla (-4)
17% - Alvin Tedjo (-4)
11% - Stephen Dasko (+3)
7% - Brian Crombie (New Candidate)
5% - George Tavares (-1)
3% - David Shaw (No Change)