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January 15, 2024 (Toronto, ON) – A new Liaison Strategies poll for the National Ethnic Press and Media Council of Canada (NEPMCC) shows Carolyn Parrish is ahead in the race to replace Bonnie Crombie at Mississauga City Hall.

Conducted from January 10-11, 2024, using interactive voice response technology, the poll surveyed 983 Mississauga voters (screened for voting eligibility). The margin of error for the poll is +/- 3.06%, 19 times out of 20. Liaison is a member of the Canadian Insights Research Council (CRIC).

Parrish leads City Councillor Dipika Damerla by 6 points among all voters and by 11 points among only decided voters. 49% of Mississauga's voters are currently undecided in the race.

"The mayoralty of Mississauga is expected to be declared vacant this week and a by election will follow not far behind," said David Valentin, Principal of Liaison Strategies. "For now, Parrish is leading, but almost half of Mississaugans are undecided."

"That being said, only 38% of Seniors are undecided. And Carolyn Parrish is leading 29% to 18% (Damerla) in this critical voting block. Meanwhile fellow city councillor Alvin Tedjo is in third (8%) while city councillor Stephen Dasko is at the back of the pack with 3%.

Among All Voters:

‍Carolyn Parrish - 18%
Dipika Demerla - 12%
Alvin Tedjo - 8%
George Tavares - 5%
Christine Simundson - 3%
Stephen Dasko - 3%
David Shaw - 2%
Undecided - 49%

Among Decided Voters Only:

‍Carolyn Parrish - 35%
Dipika Demerla - 24%
Alvin Tedjo - 16%
George Tavares - 10%
Christine Simundson - 6%
Stephen Dasko - 6%
David Shaw - 4%

"We also asked Mississaugans if they thought the city, province and country was moving in the right direction. 63% said Mississauga is moving in the right direction - but only 36% would say the same of Ontario and even fewer, 29%, would say the same about Canada."

"That would seem to point to a lack of appetite for change at City Hall - but it is coming regardless and it will be interesting to see how candidates position themselves in the race," concluded Valentin.

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